Challenge:
Working closely with Lillet brand Ambassador Clo Lataile, the task was to create a show stopping recipe book for Lillet under the theme of ‘The Journey of a French Aperitif in the UK’. The recipe book would act as a beautiful printed piece for Lillet brand ambassadors to gift when visiting bars and engaging with the on-trade.

Solution:
The stunning book contains interviews and cocktails from leading bartenders from seven cities around the UK including Edinburgh, Bristol and London. Clo herself lovingly brought these interviews and Lillet cocktail recipes to life through her own unique watercolour illustrations. Alongside the illustrations, bold typographic treatments and Lillet’s signature statement red come together to complete this contemporary, sophisticated and impactful book.

To celebrate the launch of the book, Clo and the team took to the road serving up Lillet cocktails paired with live watercolour painting workshops with bartenders on a UK-wide tour. True to Lillet’s nature of being ‘playful not precious’, a lucky few even received books which were signed and hand-painted inside on the night.