Challenge:
With Tesla’s flying Roadster grabbing headlines, T&P tasked the creatives to create a reactive Ad for any one of our car accounts.

Solution:
As part of Toyota HiLux’s “Please Hilux Responsibly” campaign, we turned the flying Roadster news into a chance to celebrate the HiLux’s own legendary moments in the air.

A HiLux caught mid-jump, paired with “Flying since 1968” poked fun at Tesla and embodied the “Please Hilux Responsibly” campaigns nature of not taking ourselves seriously. Reminding you of the HiLux’s rugged, authentic character and that they have been getting airborne for generations.