Challenge:
To coincide with the launch of the new Global Travel Retail campaign for Chivas, an exclusive limited edition brand book revealing the journey of the brand was requested, telling the story from its rise to fame from a small grocer’s shop in Aberdeen at the start of the 19th century, through to the present day and the launch of the latest incarnation of Chivas 25.

Solution:
Working closely with the archive team and whisky experts the story was mapped out, revealing how Chivas emerged to become a symbol of luxury, known around the world with a status as a global luxury icon remaining to this day.

These qualities and values are reflected through high-end finishing, crafted typography and the juxtaposition of rare archive imagery with modern day images of the brand as well as photography of modern day Manhattan which was commissioned for the overarching campaign, emphasising the unique marriage of heritage with contemporary luxury.

The result is a visually stunning and tactile piece of print depicting the remarkable story of the rise to fame of the iconic Chivas Regal, cementing itself as an icon in the whisky industry and becoming a valuable asset for the brand as its first ever brand story book.