Challenge:
Develop the Glengoyne distillery experience under the brand ethos ‘the long way is usually the right way’. Part of the challenge was to implement small changes that would build a wider experience over time, culminating in the roll out of new distillery and experience brand guidelines, firmly bringing it up to date and inline with the brand.

Solution:
The working distillery, bordering the highlands and lowlands, is the perfect slow and steady place to discover one of Scotland’s hidden gems. A set of creative solutions that build a brand experience which feels natural and at one with its surroundings, staying true to the craft and taking your time. A testament to patience and passion, the experience features materials which are sympathetic to the surroundings and crafted installations by local Scottish people such as a standout slate masterpiece pride and place on the facade of the still house.

Further storytelling is brought to life through repurposed store houses, transformed into cosy areas for discovery and tasting as well as carefully considered signage, information panels and wayfinding.