Challenge:
Johnnie Walker required an industry engagement tool for an exciting new range of products which would tell the rich story of the blending room and the process behind what it takes to create a whisky worthy of becoming a Johnnie Walker blend.

Solution:
A beautifully crafted printed leave-behind was created, to be delivered to leading market locations or as a gift to influential industry experts.

Stepping inside the mind of the blender, we unravelled the rich journey of trial and error, happy mistakes, unlikely inspirations, provenance and precise pathways taking to reveal magical flavours that could combine to create a final product.

The leave behind featured a beautifully crafted case, housing a range of exquisite pullouts using luxury paper and high-spec printing techniques to create a tangible item that pulls you behind the scenes and into the mind of the blender.