Problem:
The Times is known for trusted journalism, but how do we become relevant to potential readers in their daily life. The Times paid social should not only inform people through journalism, but also use the power of reporting to deliver effective business results through subscriptions.

Solution:
To turn articles into performance-driving social hooks, bringing the journalist to the fore helping to humanising the brand, driving consumers to take another look at The Times’ journalism.

We do this through highlighting our wealth of content across news, tech, sport, parenting, health and money building more relevance to readers. Providing practical insights that people can use to inform decisions in their own life while ultimately asking consumers to take another look at The Times and gain new subscribers for the business.