Problem:
‘The best radio station... you’ve never heard of’

Times Radio has a powerful effect on those who discover it... listeners quickly become loyal fans. However, brand awareness lags far behind BBC and LBC, leaving us out of the daily news habit for millions who would value Times Radio most. We need to land Times Radio on the radars of intelligent listeners by framing it as their essential daily choice.

Insight:
Today’s news landscape is a maze of complexity - immigration, inflation, global politics - each snippet layered with agenda, spin and bias. To gain real understanding, people need a trustworthy, balanced perspective that gives them the full picture. There’s a gap for a station that delivers intelligent, balanced scrutiny - without the noise.

Solution:
Position Times Radio as the home of intelligent scrutiny. Powered by The Times 240 years of world-class journalism, wit and insight. Sharp, lively discussions between the best experts and journalists, with a breadth of perspectives.

If you want to be better informed, debate better and think deeper about the world you live in...

It starts with listening.