Challenge:
In the run up to International Women’s Day and B Corp month, the task was showcase these two phenomenal initiatives alongside the role of Coutts bank, positioning Coutts as a positive changemaker and heroing all the good work being done behind the scenes.

Insight:
It quickly became clear that the two celebratory occasions go hand in hand, with Coutts being a connecting thread through their own B Corp certification and their incredible work with a wealth of pioneering female entrepreneurs, founders and chairs of B Corp businesses driving positive change.

Solution:
‘Meet the Game Changers’ is a campaign that champions these incredible females. Using the 440 Strand Head Quarters as the OOH canvas, a striking visual heros three women and clients of Coutts who are acting as a driving force for good in business through B Corp certification and are changing the game by highlighting the value of gender diversity in business.

Showcased alongside the hero campaign was a logo-wall, recognising the hundreds more B Corp companies who are driving positive change across the world.